Marketing in a Tough Economy Seminar

Marketing in a Tough Economy Seminar
. Please Note --> This is a Past Event!! .

Date: 3/27/2009
Time: 7:30 AM TO 12:00 PM

1 Robert S Smith Dr
Birmingham, AL 35209


Event Description:

This event has sold out!

Marketing in a Tough Economy

A tough economy is not the time to cut your marketing budget. Experts say the fastest way to boost sales, awareness and credibility in this economy is to do guerilla marketing and public relations. Join us Friday, March 27, at The Club and we’ll show you in a half-day seminar how to market your company or product with little or no budget.

Featured Speaker: Bill Daddi, president of Daddi Brand Communications Inc., in New York City. Daddi has more than 20 years of experience in brand communications and his client list has included P&G, Limited Brands, Johnson & Johnson, KAO Corporation,  Bristol-Myers Squibb, Barclays Bank, Readers Digest, Unisys, Sears and Kmart. 


Break-out Groups
(choose one):
“Social Media from 30,000 feet: The Attitude for your Altitude”

Isaac Pigott, Internet Specialist in corporate communications at Alabama Power

Social Media probably won't change your business, but it can impact the way you "do" business. Ike Pigott will give you an executive overview of what to expect and the right questions to ask to keep Social Media in its proper place in the Big Picture.

* “Getting Started in Low-Cost, No-Cost Social Media”
Wade Kwon, News Pirate, /

Social media is hotter than ever in 2009, but can it help your company stand out? Let Wade Kwon show you how Twitter, LinkedIn, Facebook, blogs, and other tools can help, or hurt, your brand without spending a dime.

 *Media Madness - Sorting Out Advertising's Future
Bill Elam of WilbanksElam Marketing, Public Relations, Advertising

The world of advertising is moving forward at a blurring pace and Bill Elam is going to tell you what you need to know to figure it out and why, with this soft economy, you can afford it now.

* “Social Media’s Effect on Mainstream Media and how to use it to your Advantage”

Bob Sims, The Birmingham News
Lantz Croft, Fox 6
Craig Ey,
Birmingham Business Journal
Kyle Whitmire,
Birmingham Weekly
Andre Natta, Birmingham Terminal
Ken Booth,
Chris Mitchell, CBS42

This event has sold out!
Includes breakfast
Members - $25
Non-members - $50


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